Identity DesignSeohaeSol2023
When have you felt truly free and relaxed?
When you are relaxing under the sun at a beach.
When you are taking a stroll talking with your loved ones.
When you see your whole self immersed into a moment.
SeohaeSol is by your side to help you feel free and at ease at all times.
Client : SeohaeSol
Creative Direction & Design : NA1
BrandingINALESS2023
INALESS is a "less waste" brand where you can make a bigger difference by starting small. We curate products that celebrate the small steps you can take in your daily life. We have refined INALESS's verbal branding, including its overall brand mission, core values, story, and slogan, and designed its visual identity.
Client : INALESS
Creative Direction: NA1
Brand Design: asiagraphy
GraphicShinhan Card2024
Shinhan Card ‘SOL Travel’ Credit Card 2Type Design.
Creative Direction: Shinhan Card
Brand Design: NA1(Na Hana,Choi Youngji), Shinhan Card Design Part
RebrandingMAGJAY2023
Tastes and trends constantly change, but our approach to choosing clothes remains clear.
It's about the structural form, durable materials, and clothes that can stay in our wardrobe for a long time. The everyday moments of choosing and wearing clothes can vividly connect to our preferences and values. For all women who can balance life and work rather than divide them. May every choice through experience become a wise part of our daily life.
Client : MAGJAY
Directing : Na Hana
Branding : Na Hana, Rinae Kim
IFC Mall
Spatial Directing : Hana Na, Sooah Eom
Spatial Design : H Office (Ho Han, Sangmin Kim), Bonwoong Gu
Construction : e.um
Photograph : Han Ho, Place Magazine
BrandingLUCIRODA2023
LUCIRODA is a parenting brand that develops baby slings that both parents and children can wear comfortably. LUCIRODA believes that the comfort of the baby is important, but it is also important not to spoil the unique style of the parents who wear the baby sling. Therefore, the rebranding project was carried out to convey the message to parents around the world that they can raise their children sensibly while maintaining 'my own identity'.
In line with LUCIRODA's philosophy, we created a new design system for strategy, verbal, visual identity, package, web, social and other touchpoints. The rebranded LUCIRODA will help parents focus on ‘parents themselves’ and create a sensuous lifestyle with their children.
Client : LUCIRODA
Brand Directing : Na Hana
Brand strategy / Verbal & Visual Design : Na Hana, Choi Youngji
Motion Graphic : Jung Hoonho
Identity DesignReff Records2023
Reff Records Identity Design.
Directing & Design: NA1
Identity Design / Motion Shinsegae Duty Free
2023
Shinsegae Duty Free ‘Shinsegaero Check In’ Logo Type Design.
Cilent : Shinsegae Duty Free
Directing & Design : NA1 (Na Hana, Jeong Hoonho)
Identity RenewalDOROSIWA2023
The symmetrical logo type expresses the pride of women who love themselves honestly by facing themselves, and emphasizes the soft curved beauty of the women's body by utilizing the streamlined typeface R and S.
Client : DOROSIWA
Directing : Na Hana
Design : Park Pooqoon
Products and videos : DOROSIWA
Package & GraphicSingleton : Work Off2021
The group 'Mobetterworks' experimenting with working methods made a package for 'Singleton'. The 'WORK OFF'package presents a time of 'OFF' to those who are tired of the repetitive daily routines going back and forth between work and home, or those who have blurred the line between work and rest due to long-term telecommuting.
Client : DIAGEO
Package, Identity, Graphic Design : Na Hana (Mobills Group)
Product Manager & Story : Gwon Jiwoo (Mobills Group)
Photography : LCC-Contents