BrandingATHLER
2026
NA1 led the comprehensive rebranding of ATHLER, a fashion and lifestyle platform for men. Guided by the brand essence “Reference Yourself,” we developed its strategy, verbal identity, and long-term roadmap, alongside a symbol, wordmark, and color system reflecting the relationship between the brand and its customers and the possibilities of individual choice. We also introduced Blur as a signature graphic motif, representing how personal standards take shape through accumulated experiences and choices. Together, these elements form a flexible communication system spanning photography and digital content, creating a cohesive brand experience from strategy and visual identity to customer touchpoints.
Creative Direction: NA1 (Na Hana)
Brand Design: NA1(Hana Na, Jungyoon Kim, Taeeun Uhm)