BrandingBAREBONE2025
We developed the identity design for BAREBONE, a brand by a U.S.-based product designer.
BAREBONE aims to refine form and function to their most essential state, with the potential to extend into home décor, lighting, and furniture. Its product design is grounded in a tension between architectural lines and soft, organic forms.
While metal inherently limits the creation of sharp angles when bent, embracing these constraints often reveals unexpected beauty.
By considering the properties of the material, the identity translates form, edge, and curve into a physical language, extending this approach into the brand’s overall identity.
Creative Direction & Design: NA1