Merch Graphic DesignHYBE LE SSERAFIM2026
NA1 designed the official merchandise graphics for LE SSERAFIM’s second studio album, PUREFLOW pt.1. Expanding on the group’s FEARLESS narrative, the album explores flow and resilient adaptability through the message that embracing fear is the beginning of true strength. The collection brings this world into everyday life through sportswear, performance apparel, and accessories. Inspired by the movement of water, the graphic system combines organic flow, pictograms, and a custom label system to express the album’s core narrative.
LE SSERAFIM 2nd Studio Album 'PUREFLOW' pt.1
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Merch Visual Design: NA1(Hana Na, Hyelin Kang)