BrandingLUCIRODA2023
LUCIRODA is a parenting brand that develops baby slings that both parents and children can wear comfortably. LUCIRODA believes that the comfort of the baby is important, but it is also important not to spoil the unique style of the parents who wear the baby sling. Therefore, the rebranding project was carried out to convey the message to parents around the world that they can raise their children sensibly while maintaining 'my own identity'.
In line with LUCIRODA's philosophy, we created a new design system for strategy, verbal, visual identity, package, web, social and other touchpoints. The rebranded LUCIRODA will help parents focus on ‘parents themselves’ and create a sensuous lifestyle with their children.
Client : LUCIRODA
Creative Direction : NA1
Brand strategy / Verbal & Brand Design : NA1 (Hana Na, Youngji Choi)
Motion Graphic : Hoonho Jung