RebrandingMAGJAY2023
Tastes and trends constantly change, but our approach to choosing clothes remains clear.
It's about the structural form, durable materials, and clothes that can stay in our wardrobe for a long time. The everyday moments of choosing and wearing clothes can vividly connect to our preferences and values. For all women who can balance life and work rather than divide them. May every choice through experience become a wise part of our daily life.
Client : MAGJAY
Creative Direction : NA1 : NA1
Brand Design : NA1(Hana Na, Mirinae Kim)
IFC Mall
Spatial Direction : Hana Na, Sooah Eom
Spatial Design : H Office (Ho Han, Sangmin Kim), Bonwoong Gu
Construction : e.um
Photograph : Han Ho, Place Magazine