As the main graphic for <B-Guest Session>, we developed a series of eight distinct fan characters to narratively express a mood that is real, niche, imperfect, clumsy yet honest. Each character embodies a different persona: the “Pupil-Shaking Fan,” who gets overwhelmed when seeing something they want; the “Lore Fan,” who enjoys connecting narrative clues; the “Info Hunter,” constantly chasing valuable tips; the “Lightning Fan,” who rushes toward new updates; the “Cerberus Fan,” with multiple identities; the “Mole Fan,” endlessly curious; and the “Peace-Seeking Fan,” who finds emotional comfort through fandom. These characters are rendered with a hand-pressed clay texture, as if shaped directly by touch. By bringing together these diverse personas into a single family, the system visualizes the multiple layers of taste and identity that coexist within an individual.
2. OAP Design
The OAP design maintains the clay-textured identity, applied across backgrounds and titles for various visual materials. To support narrative flow and transitions between topics, we also designed motion transitions featuring a portal-like pull effect.
3. Ceramic Design
The character forms were extended into ceramic objects—including cups, plates, and sculptural pieces—adding a layer of detailed distinction to the <B-Guest Session> studio. These handcrafted ceramic objects were placed throughout the space like hidden Easter eggs. To achieve a watercolor-like color expression, textured paints were used, maintaining consistency with the overall identity.
NA1 carried out a logo detail renewal, graphic design, and on-set prop direction and production for Season 3 of <B-Economics>, the flagship series of Toss Originals.
1. Identity Design
While maintaining the overall form and texture of the existing logo, we applied visual refinements to improve legibility and detail, ensuring continuity with Seasons 1–2.
Alongside the updated logo, the new “B” form was developed through various tests across different pen types and handwriting styles, reflecting an expanded target and a more open format.
1. Identity Design
While maintaining the overall form and texture of the existing logo, we applied visual refinements to improve legibility and detail, ensuring continuity with Seasons 1–2.
Alongside the updated logo, the new “B” form was developed through various tests across different pen types and handwriting styles, reflecting an expanded target and a more open format.
2. Studio Styling
Within a studio oriented toward maximalism—where diverse tastes coexist—we streamlined redundant elements and introduced new objects that convey cultural references, increasing the density of spatial detail.
Items such as vinyl holders, CD players, speakers, LEGO, skateboards, T-shirts, and posters were proposed and designed based on the themes of expanding time, scope, and taste.
We also identified an issue with the existing table setup, where clutter such as books and disposable cups interfered with the cast’s sightlines, and proposed a revised table setup guide.
In addition, a new polygonal table—designed to allow guests and hosts to sit facing each other—was directed and produced in collaboration with eaea studio.
Within a studio oriented toward maximalism—where diverse tastes coexist—we streamlined redundant elements and introduced new objects that convey cultural references, increasing the density of spatial detail.
Items such as vinyl holders, CD players, speakers, LEGO, skateboards, T-shirts, and posters were proposed and designed based on the themes of expanding time, scope, and taste.
We also identified an issue with the existing table setup, where clutter such as books and disposable cups interfered with the cast’s sightlines, and proposed a revised table setup guide.
In addition, a new polygonal table—designed to allow guests and hosts to sit facing each other—was directed and produced in collaboration with eaea studio.