BrandingVerish
2026
NA1 led Verish's brand renewal project, overseeing the development of the brand strategy, identity system, and core visual motifs to establish a renewed brand direction. Building on Verish's strong functional heritage, we redefined the brand from a long-term perspective and developed a new brand essence and visual system that could naturally extend across products, content, and future brand experiences. Centered around the new brand essence, “Shape Through Layers” Verish embraces a philosophy that connects function and aesthetics, evolving into a brand where customers shape their own identity through the layers of their experiences and personal tastes.
Creative Direction: NA1 (Na Hana)
Brand Design: NA1 (Asiagraphy, Choi Hyowon)
Photography Courtesy: Verish
Verish Branding Dept. Park Minjae, Kwon Hyemin, Kim Eunhee