BrandingBAREBONE2025
We developed the identity design for BAREBONE, a brand by a U.S.-based product designer.
BAREBONE aims to refine form and function to their most essential state, with the potential to extend into home décor, lighting, and furniture. Its product design is grounded in a tension between architectural lines and soft, organic forms.
While metal inherently limits the creation of sharp angles when bent, embracing these constraints often reveals unexpected beauty.
By considering the properties of the material, the identity translates form, edge, and curve into a physical language, extending this approach into the brand’s overall identity.
Creative Direction & Design: NA1
Graphic & Package DesignTOMORROW X TOGETHER SEASON‘S GREETINGS2026
We designed the title, graphics, and packaging for TOMORROW X TOGETHER 2026 Season’s Greetings. Based on a Greek mythology (Olympus) concept, we developed graphic assets inspired by motifs such as temple columns and wings. We also planned and designed the overall package components.
Creative Direction: HYBE (Soorin Moon, Youngji Choi)
Graphic & Package Design Design: NA1 (Hana Na, heesosung)
Graphic Design & DirectionTOSS (B-ECONOMICS)2026
NA1 developed the visual and graphic design, OAP design, and prop production for the new segment <B-Guest Session> of Toss Originals’ flagship series B-Economics.
Created under the theme of “openness and expansion,” <B-Guest Session> extends beyond the original format—centered on financial statement analysis and talk—into a new type of segment that explores the most compelling topics in subculture through relaxed and candid conversations. Reflecting its more honest and niche-driven tone, the overall color saturation was elevated to create a visual identity that clearly distinguishes it from the existing B-Economics series.
Creative Direction: NA1(Hana Na)
Visual Design: NA1(KiKy)
BrandingSOCKSTAZ2023
We led the rebranding of SOCKSTAZ, a brand that has operated a sock concept store and curation platform for over 10 years. The project included total branding, from brand strategy and planning to identity design and applications.
Creative Direction: NA1
Brand Design: NA1
BrandingDRESSMUN2025
DRESSMUN is a hair and makeup salon located in Cheongdam, Seoul — a place where delicate beauty breathes and personal stories blossom. DRESSMUN celebrates individuality by blending trendy styles with distinctive touches to create refined beauty. Through the artistry and care reflected in every detail, you’ll discover your own special charm. We go beyond mere styling to highlight your natural allure, offering a distinctive experience where you can meet a new version of yourself with each visit. Rather than chasing fleeting trends, we are devoted to revealing the essence of your true beauty.
Client : DRESSMUN
Creative Direction : NA1
Brand Design : NA1, heesosung
3D Motion : asiagraphy
Photography : Jeong Chanwoong
Exhibition Planning and DesignDarDac DarDac Market2025
“DarDac DarDac Market: Baeksanghoe” is a cultural project organized by Kyung Hee University’s Local Contents Specialized Program in collaboration with local communities, brands, designers, and merchants. The exhibition features posters created by 100 participating teams, including designers, artists, students, professors, alumni, and vendors. I directed the overall planning, exhibition curation, and design, with the works displayed throughout the market in banners and outdoor spaces.
Creative Direction: NA1
Exhibition Design: NA1, bobu office, Bonwoong Gu
BrandingLEMOWE2023
Branding for LEMOWE, a fashion and accessory brand built on the principles of balance and centeredness.
Creative Direction: NA1
Brand Design: NA1 (Hana Na, Mirinae Kim)
Motion Design: Seungyong Noh
Motion Sound: IZON
GraphicShinhan Card (Discount Plan)2025
Shinhan Card ‘DISCOUNT PLAN’ Credit Card 2Type Design.
Creative Direction: Shinhan Card
Brand Design: NA1 (Hana Na, Johnny Joo), Shinhan Card Design Part
Identity DesignSAGEGA2025
SAGEGA proposes simple and intuitive designs for everyone, adding a touch of comfortable style that naturally blends into everyday life.
Client : SAGEGA
Creative Direction : Studio Tuh
Graphic Design : NA1
Brandingdoi2024
'doi' is a fragrance brand that creates clean and refined scents. Through scent, doi aim to bring you comfort and prioritize meaningful connections.
Client : doi
Creative Direction : NA1
Branding & Package : NA1 (Hana Na, Youngji Choi)
Photography : Chanwoong Jeong